CONNCECTICUT WHALE

  • Social Media Templates & Motion Graphics

For the Connecticut Whale's 2022-23 season, I was hired to design their social media templates for game-day operations.

Social Media Templates

Using both the Whale's existing standards for their 2022-23 visual campaign - which consisted of fonts, colors, and a few graphic elements - plus a handful of visual elements designed by Heartlent Group for the Whale as parts of other projects, I created a set of static graphic templates for use on the Whale’s social media pages. The templates included game day, starting lineup, scores, and a postgame "stats snap".

 

Animated Graphics

For goals, power plays, penalty kills, and shutouts, an animated motion graphic was created. The composition was made from scratch, using stock footage for many of the elements. The 3-D Whale was another creation by Heartlent Group as part of a separate project. Each goal and shutout graphic is customized for each player on the team, though a generic version also exists in case of a mid-season acquisition who does not yet have their own version.

  • Date:Late 2022